1/ Explain the value you provide (title)

2/ Explain how you'll create it (subtitle)

3/ Let the user visualise it (visual)

4/ Make it believable (social proof)

5/ Make taking the next step easy (CTA)

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6/ Make the value concrete (features and objections)

7/ Bring to life your offer (social proof)

8/ Tie up loose ends (FAQ)

9/ Repeat your call to action (2nd CTA)

10/ Make yourself memorable (Founder's note)